Salma Zaz

Salma ZAZ is an experienced marketing professional currently serving as the Head of Marketing at Nestlé Nespresso SA since July 2021, where responsibilities include leading the Marketing and CRM departments to enhance Nespresso's position in the Moroccan market. Previously, Salma held the role of Marketing Director at DABA, the exclusive distributor for Nespresso, from April 2017 to July 2021, and also worked at Sanofi as a Category Marketing Manager for the Vitamins and Well Being categories. Salma's career includes various positions at L'Oréal, where significant achievements involved brand management for Garnier and LaSCAD, as well as corporate communications. Earlier experience includes roles in journalism, TV program management, and marketing departments at Volkswagen AG and Cegetel. Salma holds multiple degrees in communications and marketing from recognized institutions, including a DEA in Cinema et Audiovisuel from Sorbonne Nouvelle and a Master’s degree in Communications Management from KEDGE Business School.