Barbara Vita

Barbara Vita is an accomplished marketing professional with extensive experience at Nestlé since 1996, currently serving as the Head of Marketing (CMO) for the Italian and Maltese markets. With a focus on marketing excellence, Barbara has held various pivotal roles including Innovation "Beyond the Core" Head, Global Digital Marketing Lead, and Consumer Engagement leader, successfully implementing digital transformations and driving significant initiatives across multiple categories. Achievements include developing successful rebranding strategies and innovative product roadmaps that have boosted sales and market share. Prior to Nestlé, Barbara gained valuable experience at Kraft Foods in brand management. Barbara holds a Master's degree in Distribution Management and Trade Marketing from Bocconi Management School and a Laurea in Economics from Catholic University of Milan, complemented by additional studies at London Business School.