Patricia Fernanda Cázares

Patricia Fernanda Cázares is a data analytics and e-commerce coordinator at Nestlé, responsible for driving the data framework across brands and overseeing data workflows using SQL and Python. Previously, at Grupo Fórmula, Patricia played a key role in elevating the company's national media ranking and developed methodologies to analyze user behavior. Prior experience includes roles as a communications specialist for Aztlán Digital, a social media analyst at Digitalizando, a content editor at Instituto Nacional de Bellas Artes, and a content manager at De Alto Rendimiento. Patricia holds degrees in Digital Marketing and Data Driven Analytics, Community & Content Management, and Communication and Media Studies, alongside additional training in Data Management from East China University of Science and Technology.