Yu-Ken Chong

Yu-Ken Chong is an experienced professional in the field of category development and trade marketing, currently serving as the Category Development Manager for Coffee at Nestlé since October 2017. Previous roles at Nestlé include Trade Marketing Manager and Channel Manager for E-Commerce. Prior to Nestlé, Yu-Ken worked at Lazada Group as the Category Manager for Toys and Babies and as a Senior Associate, Merchandiser, managing various aspects of e-commerce operations. Earlier experiences include Assistant Key Account Manager positions at Cerebos Malaysia and RB, as well as involvement in product development during a Year in Industry placement at Reckitt Benckiser. Yu-Ken holds a Master's degree in Chemistry from The University of Manchester.