Rebecca Lieb

Rebecca is a strategic advisor, research analyst, keynote speaker, author, and columnist. Her areas of specialization are digital marketing and media, with a concentration in content strategy, content marketing, and converged media. She works with many of the world's leading brands on digital marketing innovation. Clients range from start-ups to non-profits to Fortune 100 brands and regulated industries, including Facebook, Home Depot, Nestlé, Anthem, Adobe, Honeywell, DuPont, Fidelity, Gannett, IBM, Save the Children, Pinterest, Cisco, ad and PR agencies, and The Federal Reserve Bank of New York. Previously, as an analyst at the Altimeter Group, she covered digital advertising and marketing and produced a significant body of research around content marketing, content strategy, and converged media. Rebecca is the former VP of Econsultancy's US operations. She was VP and editor-in-chief of The ClickZ Network for over seven years. For a portion of that time, she also ran Search Engine Watch.

Her book, The Truth About Search Engine Optimization, published by FT Press in 2009, instantly became a best-seller on Amazon.com. It remains a top-10 title in several Internet marketing categories. Her most recent book is titled Content Marketing.