Johannes Berchtold

Johannes Berchtold is an accomplished marketing and branding professional with extensive experience across various prestigious organizations. Currently, Johannes serves as the Head of Customer Marketing & Branding at Neue Zürcher Zeitung, where responsibilities include leading the subscription business and overseeing revenue growth, marketing technology, and brand strategy. Prior to this role, Johannes was the Head of Communications at McKinsey & Company, successfully repositioning the brand during a transformative period. With earlier experience as COO and Vice President at the St. Gallen Symposium and as a member of the supervisory board at CLAVE GmbH, Johannes has also founded an education company focusing on complementary and further education. Academic credentials include a Dr. Phil in Legal History and a Master of Philosophy from the University of Zurich, as well as participation in the Senior Executive Programme at London Business School.