Emilia Pennell-Helsby

Emilia Pennell-Helsby is an experienced marketing professional currently serving as Associate Marketing Manager, Global Football at New Balance since December 2024. Prior to this role, Emilia worked as Marketing and Experience Executive at The Jockey Club from July 2022 to December 2024, focusing on Aintree and Haydock Racecourses. Emilia's career began at Liverpool Football Club, where a progression through roles as Product Operations Executive, Membership Product Assistant, and Retail Assistant spanned from April 2014 to July 2022. Additionally, Emilia gained experience as a Marketing Intern at SMEJapan in 2018. Emilia holds a Bachelor of Arts in Marketing from Liverpool John Moores University, earned between 2016 and 2019.