Dan Melnick is the chief technical advisor of New Era ADR. He is the former Chief Operating Officer, Chief Technology Officer and Chief Product Officer of Reverb.com, the world’s largest digital marketplace dedicated to musicians, their stories, instruments, equipment and gear. Dan was the third employee at Reverb and was instrumental in the creation and growth of the platform. Previously, Dan was an Engineering Manager and Senior Software Engineer at Groupon, a Software Developer at Obtiva, a Founder at Leina Design and the Operations Manager for the Jazz Institute of Chicago. Dan holds a B.A. from the University of Chicago and an M.S. in Information Systems from Northwestern University.