NewAer (formerly NeuAer) brings the Android and iPhone awareness through their open proximity platform. The mission is to make your smartphone truly smart.NewAer has developed a lightweight mobile software client that runs on your smartphone, and a robust back end server that can execute complex rule sets. These rules are created by developersor end-users of any mobile application and are based upon your physical interactions with the environment.They have launched a simple application ToothTag to provide some inspiration to the power of the platform. Ultimately, the aim is for other develops to use their framework in their own applications.The developer focused SDK ProxPlatform is a core client and server side technology that lets mobile application developers on Android and iPhone/iPad devices add presence events within third party applications. The SDK runs on Android, iOS and Windows operating systems.Winner of Best Technology for the inaugural Launch event in San Francisco, February 2011.Funded by Intel Capital and Deutsche Telekom T-Venture in fall of 2012. Amount undisclosed.

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