Alex Cook

Alex Cook is an accomplished Director of Enterprise Partnerships and Head of Product & Customer Strategy at NewDay, with extensive experience in financial services spanning over a decade. Since joining NewDay in 2014, Alex has successfully relaunched the unsecured personal loan product, launched the Aqua Coach product, and spearheaded the development of the UK's first fully digital credit card, Bip. Notable achievements include aligning NewDay with FCA Consumer Duty Regulations, expanding team capabilities significantly, and enhancing direct mail customer acquisition. Prior to NewDay, Alex held managerial roles at Vodafone and Capital One, with a strong educational foundation in Economics and Econometrics from the University of Nottingham.