Likaurys Santos

Likaurys Santos serves as an Insights Strategist at Newlink® since December 2023, focusing on research methodologies, analytics, and storytelling to drive commercial strategy based on insights. Previously, Likaurys worked at AB InBev from November 2020 to July 2023 in various roles, including Commercial Manager for the TADA DTC Channel and Insights & Strategy Specialist, leading digital transformation initiatives and contributing to significant projects across Central America and the Caribbean. Likaurys has also held positions at NielsenIQ, Arias Motors S.A., and Proagro E.I.R.L., and has a comprehensive educational background in marketing, business administration, and management from institutions such as Barna Management School and Universidad Iberoamericana.