Christopher Atkinson is an accomplished marketing professional with extensive experience in digital marketing and e-commerce. Currently serving as the Digital Channel Lead for the Next app since April 2019, Christopher oversees paid app acquisition and retention strategies for both UK and International markets. Previous roles at Next included E-Commerce Marketing Executive and Graduate Marketing Executive, focusing on international paid search and overall app strategy. Christopher also held the position of Marketing Officer at VeriVide Limited, where responsibilities included strategic planning, budget management, content development, and market research. Earlier, as a Marketing Assistant at Addo Food Group, Christopher contributed to project management, digital communications, and social media initiatives. Educational qualifications include a Mini MBA in Marketing from Marketing Week and a Bachelor's degree in Advertising from Bournemouth University.