Manish Handa

Manish Handa is an experienced professional in the field of media survey research, currently serving as Associate Director at Nielsen since February 2017. In this role, Manish leads a team focused on measuring the impact of advertisements on key brand metrics and evaluating message association, creative performance, and brand perception across various media platforms. Prior to this, Manish held positions as Senior Research Manager and Research Manager at Nielsen, working on customized media primary research projects and various consumer insights initiatives. Earlier career experience includes roles at Ugam, where Manish managed project management and data processing teams, and started as a Data Analyst. Manish holds a Master of Science in Computer Science from the University of Mumbai, earned between 2006 and 2008.