Ron Faris is an accomplished executive with extensive experience in digital innovation and marketing within the sports and entertainment industries. Currently serving as VP/GM of Nike Virtual Studios since July 2016, Ron leads initiatives that merge digital and physical experiences to engage Gen Z audiences. Previously, Ron was the founder and CEO of Virgin Mega, a venture-backed company focused on social and mobile commerce, acquired by Nike. At Virgin Mobile USA, Ron held key roles including Head of Brand Marketing, where responsibilities encompassed brand evolution and significant marketing campaigns, as well as managing partnerships with major cultural icons. With earlier positions at Atari, Scient, and Accenture, and a BBA in Finance from Georgetown University, Ron's career reflects a strong focus on strategic partnerships and innovative digital marketing.