Background
Ascendis Health is a health and wellness company founded in 2008 and listed in the healthcare sector of the JSE in November 2013. In 2015, the Group embarked on an international growth strategy and acquired four businesses in Europe: Farmalider in Spain (2015), Remedica in Cyprus (2016), Scitec in Hungary (2016) and Sunwave Pharma in Romania (2017). Today Ascendis Health has a global reach with well-known brands and products sold to more than 120 countries across all continents.

Strategic focus
Against a backdrop of too much debt and limited operational flexibility we have set out a three-pillar strategy with the following focus areas:
 
Pillar1: Stabilise (‘Fix the balance sheet’)

• Set the medium-term portfolio strategy – which companies we should keep and which we should sell
• Restructure existing debt to match the long-term portfolio strategy
• Introduce sufficient new money to restore operational flexibility and ability to execute ‘Optimise’ Pillar
 
Pillar 2: Optimise (‘Right-size and create platform businesses’)

• Set the operating model to align with portfolio strategy and reduce complexity
• Implement Project Office discipline to drive efficiencies, capital allocation optimization, and margin management strategies in each Business Unit
• Create Business Unit specific incentivization programs and develop owner-manager mindsets
 
Pillar 3: Grow (‘Maximise value and grow the platforms’)

• Deleveraging strategy to take onto account the interim cash conversion profiles of the underlying business
• Remain flexible to access attractive market windows
• Deploy capital to underpin steady state portfolio

Health & Wellness

Health Care

Ascendis Health

Carl Neethling

Byron Bronn

Rudi Griezel

Simbarashe Chipai

Dr Shavani Pillay

Joseph Fine

Lihle Mbele Ca (SA)

John Backman

Emma de Beer

Janet Singh

Jacques Rossouw

The Product and Brand Management team at Ascendis Health focuses on maximizing the value and growth potential of the company's diverse product portfolio. This team is responsible for developing and implementing brand strategies, managing product lifecycles, and fostering strong relationships with key stakeholders. By leveraging market insights and innovative marketing tactics, they drive brand awareness and sales, contributing to the overall success of Ascendis Health's international growth strategy.

Product and Brand Management

Sales and Marketing

Finance and Accounting

Product and Brand Management

About

Team members

Other teams at Ascendis Health

Sales and Marketing

Finance and Accounting