Matt Petersen

Matt Petersen is a seasoned executive with extensive experience in marketing, operations, and strategic leadership across various industries. Currently serving as a Member of the Board of Directors at NIRA since August 2023 and as a full-time operational consultant and advisor to the CEO at Solawave, Petersen has also held significant roles such as Contract CMO at ChromaDex and Chief Executive Officer at OPTE and Neato Robotics. Throughout a career spanning over two decades, Petersen has demonstrated expertise in brand management and marketing strategies at notable companies like JAFRA Cosmetics International and Mattel, where leadership roles included Vice President of US Boys and Games and creative direction within the Brand Identity Group. Educational background includes a Bachelor of Arts in History from Boston College.