Shruti Goel is an experienced professional in the fashion industry, currently serving as the International Crossborder Business, Marketplace Head, and Strategic Partnerships at noon. Previously held positions include AVP for Private Label (Fashion and Beauty) and Strategic Partnerships, as well as Global Head for Private Label as a Service at Zilingo. Shruti has also worked at ZALORA Group in various roles, including Head of Private Label Brands and Head of Merchandising & Product Development for Regional Private Brands. Earlier career experience includes a managerial role at VIP Industries Limited focused on sourcing and product development. An alumnus of the Indian Institute of Management, Lucknow, Shruti holds an Executive MBA, complemented by a background in fashion from the National Institute of Fashion Technology, Delhi.