Zehra Rizvi currently serves as the Commercial Development Team Lead for Nestlé's Ambient Culinary business in Coastal Arabia, focusing on market share improvement through strategic interventions and insights. In addition to this role starting in January 2024, Zehra has been with noon since September 2020 as Assistant Vice President - Commercial and Cluster Head for Health & Nutrition. Previously, Zehra co-founded a music teaching platform franchise, optimizing startup management processes from April 2017 to November 2019. Zehra's extensive experience at Procter & Gamble from July 2004 to March 2017 included various leadership roles in sales strategy, operations transformation, and trade marketing across the Middle East and Africa. Zehra began a career in corporate banking at Habib Bank Limited, serving as Relationship Manager from February 2002 to June 2004. Zehra holds both a Master’s and Bachelor’s degree in Business Administration, specializing in Finance and Marketing from the Institute of Business Administration.