Patrizia Aste serves as the Managing Director of NORQAIN ITALY at Montres NORQAIN SA, where responsibilities include launching the Swiss watch brand in Italy and fostering a dedicated community. Previously, Patrizia Aste held the position of Managing Director at BREITLING ITALY, where the focus was on establishing the brand's first Italian subsidiary and enhancing operational growth. Patrizia Aste also worked as Brand Director for ZENITH ITALY at LVMH, overseeing the brand's relaunch, and held roles at Swatch Group as Marketing Director for OMEGA ITALY and Brand Manager for BLANCPAIN, demonstrating expertise in sales, marketing, and brand development. Patrizia Aste holds an Executive Master in Business Administration from LIUC Business School and a Bachelor’s in Literature and Philosophy from Università degli Studi di Genova.