The North American Association of Sales Engineers (NAASE), is the brainchild of a long-time sales engineer and industry consultant/writer, Ken Lambert.

Previously, there was no professional trade association that both connects and certifies Sales Engineers in various sectors. With roughly 67,000 sales engineers (plus roughly 130,000 technical sales reps) throughout the United States and many more in Canada and Mexico, NAASE was formed to fill that gap for those already in their roles as well as those just entering the field. The organization provides industry-specific member networking through forums, webinars, and blogs. Additionally, through membership, a certification designating a Sales Engineer (SE) as an experienced professional, life-long learner with a passion for client success.

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North American Association of Sales Engineers

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