Craig Konieczko

Craig Konieczko currently serves as the AVP of Brand & Insights at Northwell Health, having been promoted to this new role in October 2022. With extensive experience in brand strategy and consumer insights, Craig previously held positions such as Senior Director of Strategy at Interbrand, where focus was placed on health and wellness branding, and Associate Partner at Rosetta, leading consumer strategy initiatives. Other notable roles include Strategy Director at LBi with high-profile clients like Johnson & Johnson, Marketing Director at Thomson Reuters, and Promotions Manager at The Associated Press. Craig holds an MBA in Marketing and Corporate Finance from NYU Stern School of Business and a BA in English from Tufts University.