Santiago Behar

Santiago Behar is a seasoned professional with extensive experience in sales and business development. Currently serving as Country Manager at Novamex since December 2017, Santiago focuses on enhancing sales strategies, optimizing listings, and launching new products. Additionally, Santiago co-founded Kristalov, a Mexican company known for creating the first tequila sipping glass tailored for different types of tequila. Previous roles include Special Projects Coordinator at Sobey School of Business, where strategic engagements supported local start-ups, and Capital Market Analyst at Credit Suisse, where investment strategies were developed through thorough market analysis. Santiago holds an MBA in Finance from Sobey School of Business and a Bachelor of Commerce from Universidad Iberoamericana.