Anuradha Bajpai

Anuradha Bajpai is a Senior Manager in Marketing Analytics at NowVertical Group Inc., where responsibilities include leading full project lifecycles, collaborating with stakeholders, and developing data-driven solutions to enhance key performance indicators such as CAC, ROI, and CLTV. Anuradha has expertise in engineering fuzzy matching algorithms and has successfully led teams in dashboard creation and process automation. Previous roles include Data Scientist, focusing on ML model development for marketing campaigns, and Chief Operating Officer at Webisdom Management Services Pvt. Ltd., where operational efficiency increased by 15% through innovative management practices. Anuradha holds a Master of Science in Business Analytics from Temple University with a GPA of 4.0, and a Bachelor's degree in Mechanical Engineering from JSS Academy of Technical Education.