Amanda Ariel Sousa

Amanda Ariel Sousa is an experienced marketing professional currently serving as a Product Marketing Supervisor at Odorata since August 2020, where responsibilities include managing product categories and lines across two companies, overseeing approximately 500 items in both physical and virtual portfolios. Previous roles include Product Marketing Analyst in the perfumery sector, Coordinator of Marketing at Vamos Internet and Grupo Soma, and Marketing and Communication Manager at Amaral Group, where Amanda has developed strategic marketing plans, coordinated digital campaigns, and monitored sales performance. An academic background includes a degree in Social Communication with a specialization in Journalism from Pontifícia Universidade Católica de Goiás, as well as courses in Facebook Marketing and an MBA in Marketing and Digital Communication from Instituto de Pós-Graduação e Graduação and Universidade Cambury, respectively.