Nivriti Kapoor

Nivriti Kapoor is a seasoned professional in the e-commerce and fashion industry, currently serving as a Senior Brand Manager at Nykaa since April 2024, focusing on the premium and mass-premium hair category. Prior to Nykaa, Nivriti held the position of Business Head for E-Commerce at Hidesign from January 2023 to March 2024, and spent three years at Myntra, first as a Senior Buying Manager for the private brand House of Pataudi, where Nivriti achieved significant growth and diversification of the brand, and earlier as a Buying Manager for the same brand. Nivriti's experience also includes roles at The Label Life, Trent Ltd, William E. Connor & Associates Ltd., and Impulse, with a solid educational foundation comprising a Master’s degree in Fashion Business Management from the University of Westminster and a Bachelor’s degree in Retail and Merchandising from Pearl Academy.