Michael Newlands

Michael Newlands is a seasoned professional in demand planning and supply chain management with a comprehensive background spanning over a decade. Currently serving as a Demand Planning Manager at Oboz Footwear, Michael successfully implemented a cross-functional forecasting process, resulting in significant vendor partnerships and cost savings. Prior to this, Michael held the position of Senior Demand Planner at Smartwool, where emphasis was placed on fostering collaboration across departments and creating robust reporting tools. Michael's experience at American Recreation Products included developing a demand-forecasting process that contributed to the success of product lines, while also improving supply chain efficiency. Michael began a career in retail as a Sales Associate at REI and held management roles earlier as a Warehouse Manager at Aspen Grove Market, complemented by a Bachelor of Science in Political Science and Government from Southern Illinois University Edwardsville.