Max McShane

Max McShane is a seasoned digital marketing professional with extensive experience in the energy sector and creative industries. Currently serving as Global Head of Digital at Octopus Energy since January 2018, Max plays a pivotal role in driving technological innovation within the clean energy space. Prior to this position, Max honed marketing skills at Maxmcshane.com, focusing on audience development and content strategy, and held the role of Marketing Manager at Welford Media, overseeing a small team and strategy implementation. Early career experiences include positions as Marketing Coordinator at Santoro Ltd. and Field Marketing Representative at Link Communication, where foundational skills in marketing and creative strategy were developed. Max holds a BSc in New Media Technology from Leeds Beckett University.