Petriina Piuhola

Petriina Piuhola currently serves as the Head of Digitalisation at OEKO-TEX® since October 2022, where leadership is focused on transforming and developing the digital ecosystem of the organization. Previously, Petriina held the position of Product Manager Connected Ecosystem at KTM Innovation, managing a portfolio of apps and digital services for KTM, Husqvarna, and GasGas motorcycles and e-bikes. Prior roles include Product Manager Mobile Apps at Atomic Austria GmbH, where product development of skiing apps was overseen, and leading the digital student service portfolio at Frank Students. Experience also includes UX research and design roles at Lifted.fi and an internship at Red Bull Media House, as well as a market intelligence specialist position at Nokia Technologies. Petriina holds a Master of Science in Human Computer Interaction from KTH Royal Institute of Technology, complemented by exchange studies at EPFL and Aalto University.