Marcela Sales

Marcela Sales is an experienced marketing professional with a strong background in merchandising strategy, communication, and analysis. Currently serving as a Specialist at Oi S.A since December 2016, Marcela has designed and implemented merchandising tactics for Pre-Paid and Control segments, managed the development of promotional materials for retail, and ensured compliance across over 320,000 points of sale. Prior to this role, Marcela held positions at B2W Digital and DOJO, focusing on affiliate marketing, strategic communications, and social media management. Additional experience includes coordinating marketing efforts and conducting market research at AP Networks, as well as various internships that built foundational skills in marketing strategy and client relationship management. Marcela holds a Bachelor's degree in Social Communication with a specialization in Advertising and Propaganda from ESPM.