Joanna Wells

Joanna Wells is a seasoned marketing executive with extensive experience in digital media and content strategy. Currently serving as Chief Marketing Officer at OKA since May 2023, Joanna leads ecommerce and marketing teams in the UK and US, focusing on brand strategy and ROI improvements across various digital channels. Previously, Joanna was Vice President of Digital Media at Viacom, overseeing international digital content for MTV and Comedy Central, and held roles as Senior Director of Digital Content and Editor-in-Chief across various platforms. Joanna has also consulted for multiple organizations, including Mobile Content Creatives and AOL Europe, where leadership involved digital product development and managing significant revenue streams. Joanna holds a BA in Film and Literature from the University of Essex and has additional educational experience from UC Santa Barbara.