Melanie Dibiasio

Melanie DiBiasio is an accomplished marketing professional with extensive experience in media planning, digital marketing, and brand communications, currently serving as the Director of Media & MarTech at Ocean Spray Cranberries since 2011. Melanie has led initiatives focused on optimizing both paid media strategies and marketing technology, fostering team performance, and collaborating with agencies to enhance brand visibility. Previous roles at Ocean Spray included overseeing global social media channels and managing digital infrastructure. Earlier professional experiences include account management positions at Overdrive Interactive and leadership roles in Boston University’s AdClub, reinforcing expertise in client engagement and innovative online marketing. Melanie holds an MBA from the Isenberg School of Management at UMass Amherst and a Bachelor of Science in Advertising from Boston University. Additionally, Melanie contributes as a cycle instructor at Old Colony YMCA.