Copywriter

Role:  Copywriter

Location:  Prague, Czech Republic (Office presence expected at minimum 3 days per week)

 

About the role: 

What you will be doing: 

• You’ll be taking the copy lead role on small and medium digital and print projects, influencing how business needs are translated into customer or colleague-facing content, promoting a holistic and nuanced view of CX, and taking personal accountability for a project’s success. 
• You’ll also be sub-editing content written by colleagues in the copy team and agencies, always applying tone of voice, house style, content strategy, customer experience principles and best practice. 
• Your key responsibilities will include: 
  • Collaborating with colleagues to deliver content against complex briefs – you’ll take the initiative and resolve business problems with effective business skills and stakeholder management rather than escalating to senior leadership.  You’ll build relationships based on trust as well as mutually beneficial business arrangements – but also be able to have challenging conversations where necessary 
  • Making final calls on content before production, and deciding whether certain ideas or content executions comply with brand guidelines and wider constraints 
  • Making evaluative judgements based on the analysis of factual information, resolving problems by identifying and selecting solutions through the application of acquired technical experience 
  • Ensuring that all projects are carried out in full compliance with regulatory requirements, Enterprise-Wide Risk Management Framework and internal Barclays Policies and Policy Standards 

What you need to be great in this role: 

• Be a self-starter with the ability to fit into the team and get stuck in from day 1 
• Be able to understand the key elements of a brief and translate that into digital content solutions, pitching your ideas and explaining your reasoning 
• Be a strong copywriter with good understanding of a variety of comms but especially digital content best practice and UX.  You’ll also have a strong understanding of branding, TOV, content strategy and experience working with other teams in an agile environment 
  
• Be experienced in and have the confidence to work directly with and engage with stakeholders, managing their feedback and resolving challenges; able to understand the circumstances and drivers of key stakeholders, ensuring that they identify shared areas of interest and mutual benefit 
• Want to work in an environment where colleagues feel free to try out new ideas and turn them into practical reality.  You’ll be able to demonstrate a constructive approach to managing and resolving conflicts or differences 
• Have strong attention to detail and look for feedback and insight from everything around them  
• Have experience editing the work of other writers 
• Be resolute in meeting promises and hitting objectives and deadlines 
• Stand by their decisions, learning from their mistakes and backing up any judgment with analytical reasoning. 

Req ID: 11764
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