Madalena Ferreira

Madalena Ferreira is a Senior Product Manager with extensive experience in product strategy, vision, and execution across various companies. Currently at OLX Group since September 2022, previously held the same title at NA-KD.com and Farfetch. At NA-KD.com, responsibilities included defining product strategy for Search & Discovery, advocating for user research, and mentoring experimentation practices. At Farfetch, contributions involved launching the Loyalty Program, optimizing customer journeys, and leading cross-disciplinary teams in multiple product areas. Early career experience includes a role as Product Manager at Aptoide and participation in a marketing student organization at ISCTE-IUL. Madalena Ferreira holds a Bachelor's Degree in Marketing Management from ISCTE Business School.