Keith Ching is an experienced professional in digital projects and eCommerce, currently serving as Senior Lead for Digital Projects and Digital Ops & Strategic Projects at On. Previously, Keith held roles at VF Corporation as Senior Product Manager for Global Digital at icebreaker and was Head of Digital at Essano Limited. Additional experience includes positions as Senior Product Manager for Global eCommerce Digital Experience and Global eCommerce Product Manager at icebreaker, as well as Senior Manager of eCommerce for South East Asia at Under Armour. Keith Ching earned a Bachelor's Degree in Engineering with First Class Honours in Electrical & Computer Engineering from the National University of Singapore and participated in an exchange program at the University of Leeds.