Regina Hui

Regina Hui currently serves as the Head of Marketing for APAC & China at On, beginning in April 2024. Previously, Regina held the position of Vice President of Communications at Starbucks from March 2023 to March 2024, where responsibilities included developing brand and communication strategies for the rapidly expanding Starbucks China. Prior experience includes leadership roles at McDonald's as General Manager overseeing 2,500 McCafé outlets in China, as well as senior roles in communications and public affairs at Mondelēz International, Swire Pacific, Weber Shandwick, Ogilvy, and Strategic Public Relations Group. Regina holds a Master of Arts in Journalism from The Chinese University of Hong Kong and dual Bachelor’s degrees in International Relations and Government Affairs from Hong Kong Baptist University and Lund University.