Alexander Hars

Alexander Hars is an accomplished professional with extensive experience in leadership roles across various industries. Currently serving as Chairman of the Board at Desenio AB, Once Upon Publishing AB, and Go North Group, Alexander has been instrumental in shaping e-commerce strategies and innovations. As CEO of Alva, a premium organic bedding company, Alexander emphasizes ethical production practices. In addition to advisory roles at Chalmers Ventures and Zalster, Alexander has previously led organizations such as Pet Media Group and Winningtemp AB. Alexander holds a Master's degree in Computer Engineering from Chalmers University of Technology, completed in 2001.