Oneway Bike Industry BV is the exclusive distributor for CUBE in The Netherlands, United Kingdom and Ireland. CUBE bikes, parts, clothing and accessories are sold in more than 2.000 specialist bike shops across Europe.

Oneway is the trusted distribution partner for Lezyne, , SQlab, Schwalbe, Ere Research, Newmen, Cyclique and Juice Lubes. Our marketing team works closely together with the brands to execute a successful communication strategy across markets and target audiences.

Our logistics and warehousing team is responsible for all distribution and deliveries. We can store up to 50.000 bicycles in our Rottedam-based facility. 

CUBE Bikes was founded in 1993. By now over 1.000 employees are working in product development, production and distribution in the headquarters in Waldershof, Germany. The successful company is the market leader in Germany and Holland in the med-high end roadbike and mtb segment.

The 2019 CUBE product range consists of 325 different Mountain-, Road-, Cross-, Triathlon- , Touring and electric bikes. Ergonomically adapted women's bikes and kids bikes plus a large clothing and accessory line are also available.

Oneway Bike Industry is the exclusive distributor for CUBE in The Netherlands since 2001. In 2006 Oneway founded UK subsidiary CUBE UK Ltd and in 2008 the company expanded with CUBE distribution into Ireland. 

Oneway is Benelux Fulcrum Service Center and responsible for all aftersales and service related to Fulcrum wheels for OEM's and retailers.

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