Atita has been working to develop, customize, and optimize Enterprise & E-commerce search engines for more than 10 years and has been working intensively in Solr. She holds 2 Masters degrees in Computer Applications and Strategic Business Management. She has worked and supported in many different roles in various organisations and even founded a small Search consultancy in India in 2017. She specializes in search platform migration to cloud, building index pipelines, custom component development and recommendation models.She was actively involved in imparting intensive Solr trainings and has a keen interest in personalizing search and influencing customer interaction using NLP, ML, and AI.