Francisco José Lérida Soto

Francisco José Lérida Soto has extensive experience in the telecommunications industry, primarily with Orange and its predecessor companies since 1996. Currently serving as Gerente Canal Low Cost at Orange since March 2021, Francisco has previously held roles such as Gerente Nacional Tiendas Low Cost and Gerente de Nuevos Canales, focusing on the strategic development of low-cost retail channels and ethnic market accounts. Earlier positions include critical roles at France Telecom España, ya.com, Amena Retevisión Movil, and Madritel, where Francisco specialized in channel strategy, business development, and sales team training. Francisco holds a degree in Electronics (FPII) obtained from 1983 to 1988.