Myriam BENTAYA is an experienced retail professional with a diverse background in store management and team leadership. Currently serving as Directrice de magasin at ORCHESTRA since October 2023, Myriam previously held the position of Responsable département at Primark, where involvement in the recruitment of approximately 200 new employees contributed to the successful opening of the Mulhouse store. As Directrice de magasin at Smyths Toys Superstores, Myriam managed a team of 12 and oversaw a profit center generating 3 million euros. Past experience includes roles as Responsable de magasin at Flying Tiger Copenhagen and Directeur adjoint de magasin at Action, among others. Myriam's educational credentials include a Baccalauréat in Sciences économiques et sociales from Lycée Montaigne and a Bac commerce in Retail Management from Lycée Roosevelt.