Alicia Arias

Alicia Arias is a seasoned marketing professional with extensive experience in the cosmetics and food industries. Currently serving as a Global Marketing Specialist at Oriflame Cosmetics and as Director de Marketing at Yanbal, Alicia has previously held senior marketing roles at Jafra Cosmetics, ConAgra Foods Mexico, and Herdez Del Fuerte. Notable accomplishments include leading JAFRA's global fragrance category, driving the company's first comprehensive branding campaign, and managing significant marketing budgets across various leading brands. Alicia holds an MBA from IPADE Business School, specializing in marketing and business administration for executives.