Rod Beattie

As a California native and experienced swimwear designer, Rod Beattie definitely has something to say about what women wear in and near the water. His designs reflect a modern point-of-view resulting in styles that are chic and sophisticated while remaining wearable.

Rod began his career in fashion as a student at Otis College of Art and Design, graduating in 1986. From there he went on to design at several contemporary sportwear houses in Los Angeles, including Theodore and Max Studio, before making the switch to swimwear in 1988. As a designer for La Blanca swimwear, Beattie’s talent for contemporary styling and great fit quickly grew the women’s swimwear line to a volume of about $30 million. After six successful years with La Blanca, Beattie moved on to design for Anne Cole Collection swimwear. His clean design aesthetic and skill for exceptional fit was a perfect match for the collection’s reputation for tailored women’s swimwear. In March 1999, Beattie left Anne Cole Collection and returned to La Blanca as head designer with his name on the label. For over a decade, La Blanca by Rod Beattie was the top-selling swimwear label at better retail outlets throughout America. At the end of 2010, Beattie joined forces with venerable swimwear manufacturer A.H. Schreiber to build the next major swimwear brand. In 2015 Bleu|Rod Beattie was acquired by The Amerex Group and along with his team continues to build America’s next great designer swimwear collection.


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