Venture platform of enterprises founded and owned by Michael B. Jordan.  

AFC Bournemouth are thrilled to announce their first product range in collaboration with club owner, actor, director, and producer Michael B. Jordan, which will be seen on the pitch during the club's Bourne In The USA preseason tour of California.

Two special edition kits have been designed in the club's traditional red and black colours, with a striking interlocking cherry pattern throughout. An exclusive MBJ x AFCB tag will feature on the range to signify the collaboration with Michael, as well as his stamp of Outlier Society Ventures, his venture arm, expressing his passion for creative and impactful enterprises. 

Moss, a unique sea moss beverage, came to life as a partnership between Outlier Society Ventures, led by Michael B. Jordan and purpose-driven, health and wellness platform Dr. Smood.

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