Karen Vega-Porcelli

Karen Vega-Porcelli is an accomplished marketing and operations professional with extensive experience in audience impact and intelligence, currently serving as Vice President at Paramount since October 2021. In this role, Karen leads a team focused on enhancing organizational agility and innovative marketing strategies in support of Ad Sales Insights, while also contributing to multicultural marketing capabilities. Previous positions include Senior Director of Creative Strategy & Cultural Intelligence at ViacomCBS, where Karen utilized social media data and cultural research to address client challenges, and Director of Branded Content and Earned Media at Viacom, where strategic social media measurement and partnerships were established. Karen's career began with roles in digital media and event management, providing a strong foundation in communication and marketing strategies. Karen holds a Bachelor's degree in Communication and Media Studies from Seton Hall University.