Alejandra Zapata Vargas

Alejandra Zapata Vargas, MBA, currently serves as the Head of Revenue Management Growth and Optimization at Parques Reunidos, a position held since September 2024. Previously, Alejandra worked at Suntory Global Spirits from November 2022 to September 2024, holding roles such as Global RGM Data and Process Manager and Global Pricing Strategy Manager. Prior experience includes being Product Owner at Revenue.ai and leading the Revenue Management Team at Coca-Cola FEMSA, where significant achievements included a 10% average price increase with minimal volume impact. Earlier roles include Actuarial Analyst at Mercer and Lean Intern at CUSEZAR, where productivity improvements were significant. Alejandra holds an International MBA from IE Business School with a concentration in Technology and Innovation, along with degrees in Industrial Engineering and French Language and Culture from Universidad de Los Andes and Universidad Nacional de Colombia.