Adam Rodgers is an accomplished media analytics professional currently serving as VP of Media Analytics at Peacock since December 2023. Prior experience includes roles as President of Leavened, an AI-driven marketing analytics startup, and GM/Managing Director for North America at Ekimetrics, a leader in data science and marketing analytics. Adam held the position of Vice President of Strategy at Neustar MarketShare and progressed through various strategic roles at THQ and Disney Interactive Studios. An MBA graduate from UCLA Anderson School of Management, Adam also has a B.A. in Physics from Carleton College and extensive experience in market research from roles at ARC Research.