PEAK, a subsidiary of URUS, is the world’s premier cattle genetics supplier. PEAK leads the industry in developing the most profitable genetics and produces the largest amount of bovine semen in the world. The PEAK team specializes in genetics, semen production, quality control, cattle management, research and development, and much more. Using the knowledge and skills of these individuals, PEAK, together with their partners and customers, creates the most powerful and profitable dairy and beef cattle in the world.

Mission Statement: We develop sustainable cattle for our global clients using exceptional animal care and innovative technologies to provide superior genetics and high fertility semen.

Agriculture & Farming

Biotechnology

Veterinary & Pet

PEAK

Bob Welper

Amanda Doman

Roy Wilson

The Research and Laboratory Team at PEAK is dedicated to advancing cattle genetics through innovative research and rigorous laboratory practices. They focus on developing superior breeding programs, conducting scientific studies on cattle reproduction and genetics, and ensuring the highest quality standards in semen production. By integrating cutting-edge technologies and methodologies, this team plays a crucial role in enhancing the profitability and sustainability of cattle for clients around the globe.

Research and Laboratory Team

About

Team members