Chris Loverme

Senior Director, Digital & DTC at Peet's Coffee & Tea

Chris LoVerme currently serves as the Director of Digital Marketing at Peet's Coffee, where responsibilities include leading marketing efforts for Amazon and eGrocery accounts. Previous roles at Peet's include Senior Manager of Ecommerce Marketing and Senior Brand Manager for Mighty Leaf Tea, where Chris managed the Peets.com eCommerce business with full P&L accountability. Prior to Peet's, Chris held various marketing roles, including Marketing Manager at Blue Diamond Growers and Brand Management positions at Mars, focusing on the M&M'S® brand. Early career experience includes consulting at American Express, communications analysis at Mediaedge:cia, and media planning at Initiative. Chris holds an MBA from the University of Michigan's Stephen M. Ross School of Business and a BA in Economics from Duke University.

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