Ida Baardseth currently serves as the Head of Marketing at Peppes Pizza since September 2022. Previously, Baardseth held the position of Head of Marketing for QSR at Dely AS, where responsibilities included overseeing brands such as Starbucks Scandinavia and TGI Fridays Norge. Additional experience includes roles as Brand Manager for LEON restaurants and Starbucks Scandinavia, Communications, Marketing & Sales Strategist at Katapult Future Fest, and various marketing coordination positions at EAT, Warner Bros. International Television Production Norge AS, Wilhelmsen Ships Service, and Andhøy Data AS. Baardseth holds a BSc in Marketing and Communications from BI Norwegian Business School, obtained from 2008 to 2011.