Vasily Kassab

Vasily KasSab is an accomplished design professional with extensive experience in leadership roles at PepsiCo since October 2016, currently serving as the Head of Design for Latin America and overseeing Licensing and Merchandising globally. Previous positions at PepsiCo include Senior Head of Design for Latin America and Head of Design for Eastern Europe, contributing significantly to large-scale design projects encompassing brand design, consumer experience, and innovation. Vasily was also one of the founding members of the PepsiCo Design & Innovation Center in Moscow. Prior to PepsiCo, Vasily held various creative positions, including Head Creative Director at MILDBERRY and Design Director at Ground Control - Milano. Vasily's educational background includes high distinction in a Master in Design Direction from Istituto Marangoni and a BFA in Graphic Design from the American University of Beirut.